Research
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Our Research Capabilities
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White collar criminal defendants face unique challenges related to juror prejudices against the wealthy, general anti-corporate attitudes, and anger over broad economic issues. Jurors may also bring to bear misconceptions about the roles and responsibilities of corporate executives. Our case- and venue-specific research helps to identify the pre-existing attitudes that must be addressed, the strongest themes and evidence for both defense and prosecution, and the characteristics of most and least favorable jurors. Then, our consultants’ empirically based recommendations can illuminate the path to victory through effective jury selection and persuasive trial themes. -
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Employment cases are among the most personally resonant for jurors. They may identify strongly with one party or the other, and many evaluate the case in light of their personal experiences. Pre-trial research illuminates the assumptions and expectations jurors may have about how each party should have behaved and highlights the evidence and arguments most likely to be persuasive for the client. -
Trying an IP case means presenting complex and often dry scientific material to jurors with widely varying educational levels and engaging them intellectually and emotionally. This process typically involves telling the “people” story behind your case – who did what to whom, and why. Pre-trial research reveals the most effective way to tell your story, as you learn what jurors think about the parties’ motivations and how the jurors may interpret each of the parties’ actions in the case. It also lets you hear people talk about the pertinent technology in lay terms. The terminology and analogies they use often spark new ways of explaining the technology at trial.
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Business disputes often feel foreign to jurors, who typically struggle to understand the issues and to evaluate the propriety of the parties’ actions. Often, the party who best teaches the issues at hand emerges the victor. Pre-trial research is especially effective at revealing what you need to teach and how best to do so, and how to frame motivations and behaviors in the most persuasive ways. -
International arbitrations depend on highly sophisticated evidence presentation. Our consultants are known in the industry as being the best—not only for their diligence but also for their savviness in managing the proceedings.
