When you are trying to rise above the technological details to craft a clear and compelling narrative of justice and injustice, mock trials and focus groups are invaluable. Research participants illuminate how jurors are likely to evaluate each party’s actions and inactions, and help identify the strongest themes and evidence. Further, hearing people grapple with the technology in lay terms can vastly improve the ability to teach it clearly at trial using graphics that were tested and refined through pre-trial research. Finally, DOAR consultants bring knowledge from both pre-trial research and our national study of jurors’ IP-related attitudes to help select the jury most receptive to clients’ positions